Overhead advertising and greetings. Custom shedules and playback frequency. Try Brandi free for 14 days..
When is the last time you heard in-store announcements, also known as retail audio, point-of-purchase radio or overhead advertisements? Two-thirds of shoppers who recall hearing advertisements while shopping say they found the announcements helpful. That's just one of the fascinating facts revealed in a study by Arbitron. They found that more than 40% of the shopers who heard a retail audio advertisement made an unplanned purchase.
As a retailer, you control the entire environment of your store: color, style, lighting and sound. New streaming technology allows you to runn specific ads and announcements at optimal times, easily building your brand and influencing buyers. Think of having your own radio station that plays the kind of music your customers like, and takes occasional breaks for advertising that is only for you, your brand and your products. This stream can be played in any or all of your locations, and can be customized to every store's inventory, time zone and ongoing promotions.
Your Brandi Music online control panel lets you view all announcements. From there, you control:
Retail Customer Experience
This online journal quotes a study whereby sales of two well-known beverage products rose nearly 60 percent during an advertising campaign incorporating directional audio (in-store audio advertising).
Arbitron Retail Media Study While this report is a few years old, it is the most exhaustive study to date on in-store retail advertising using audio messaging. The key finding is: Seven in 10 shoppers who recall hearing in-store ads have a positive attitude toward retail advertising, finding the announcements to be very or somewhat helpful to their shopping experience.
The Journal of Marketing Communications published a report on the sales effects of in-store radio advertising in 2012. The researchers found that, "...although in-store radio is a point of sale medium, it is one of the few audio communications in an otherwise visual environment.". Put this unique approach to work.
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